Screen Media Expo, Europe’s biggest trade fair for digital screen media is one of the rich platforms for showcasing the technological skill sets and innovative techniques by various manufacturers. Screen Media Expo 2009 was scheduled on 7th and 8th April 2009 in National Hall Olympia, London. With many massive surprises in various domains, this exhibition unveiled new scopes of various flourishing technologies. According to the industry watchers, digital signage industry is expected to grow exponentially by 56% in two years. This is one domain other than internet that grows rapidly. Digital Signage is one of the most innovative and flourishing industry, with unlimited scope. Every day new technologies are propping up in this field to make it grow beyound the measures.

Signagelive, one of the digital signage brands in Europe has made a tie-up with Panasonic Electronics, the consumer electronics magnate to launch the Panasonic 103” Plasma Television with integrated PC. The massive television was the centre focus in the display session of the Screen Media Info, as it was the first surprise awaiting the visitors as soon as they enter the hall. Panasonic officials were also present in the signagelive stall, and the two mighty innovators clubbed together to give yet another surprise for the techno-freaks; a colossal screen with integrated computer.

This “Plasma Screen with built-in personal computer” was exhibited in Signagelive stand #D01, and it is expected to be the largest digital signage solution so far. Digital signage refers to the large electronics displays  that can be used to show information or advertisements. Out Of Home(OOH) advertising strategy is a prevalent technique used by marketing sectors of late; the digital wave affected the OOH also, and digital signage was evolved to make DOOH (Digital Out Of Home) possible.With the release of Panasonic 103” integrated PC, a new dimension can be obtained for the digital signage packages. Instant Digital Signage is the digital signage package developed as a joint venture with Midwich distribution has been providing the users and resellers excellent services with cost-effectiveness.

Panasonic 103” Plasma television is a humongous screen with Full HD display resolution. A high dynamic contrast ratio and optimal brightness also plays a pivotal role in the rendition of realistic life like images. Panasonic 103” plasma monster was transformed into a multi touch screen air hockey table recently by U-Touch, the reputed touch screen manufacturers. With more  and more innovations yet to be revealed all the display market watchers are reported to be eager to know the next form of this polymorph, Panasonic 103” Plasma Television.